This past September, I was invited to present a short 20 minute talk on user experience design at the StartupDay 2010 conference in Bellevue, WA. This is a nice bootcamp event for nascent entrepreneurs—a single day touching on every aspect of starting a company, from finding cofounders, identifying an audience, searching for a business model, getting funding, ... all the way to potential exits.
Since the vast majority of the audience were engineers and business types (i.e., not designers), I focused on the topic: What should user experience design at a startup look like to a founder or executive?
Video (took me a while to find my groove; things pick up around 03:00)
Slides (not much text, might be interesting where the slides in the video are too hard to make out)